Introducing the VRMS DASHBOARD

The Veritec Revenue Management Dashboard

We are excited to introduce the Veritec Revenue Management System DASHBOARD. This powerful addition enables self-storage operators, who are Veritec clients, to see store- and portfolio-level information easily and quickly. The DASHBOARD provides information explicitly designed for both senior management and pricing analysts. At-a-glance data is presented in a way that is accessible, relevant, and…

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The Pricing Squeeze

The Pricing Squeeze

We often think of pricing as representing the value of any given product or service. In many instances, this is true, and we make buying decisions based on whether a product or service is worth the price. We may find it difficult to imagine, but how an offering is priced may also influence our buying…

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Overcoming Base Rate Bias

Overcoming Base Rate Bias

Common misperceptions When it comes to understanding or anticipating customer needs, we often assume we know more than we do. Common misperceptions in the self-storage industry include: If rents are raised above the street rate or by more than a certain percentage, my customers will move out. All my competitors are lowering their prices, so…

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