Dr. Warren Lieberman presents ideas on how a self-storage operator might approach pricing and revenue management differently to obtain greater financial success.

He first looks at geographical differences in pricing, identifies pricing opportunities where self-storage operators might miss, and examines the pricing psychology of the customer.

Warren also looks at why we think about pricing is often wrong, what can we do about it, and what some data-driven insights can teach us.

There is also a question and answer after the presentation, where he further discusses how pricing, especially increases, should be positioned.

Special thanks to The Storage Group.