Posts by Warren Lieberman

The term “Anchoring Bias” refers to a phenomenon that behavioral economists have long studied. We tend to place too much attention on the first piece of information we see. This is due to a powerful, yet subtle cognitive bias known as anchoring bias. It’s possible that information isn’t even relevant to the subject at hand.…

At many smaller and even medium-sized self-storage companies, the Store Manager (sometimes referred to as the Property Manager) often has de facto responsibility for setting the prices at which units are rented. This Store Manager is a multi-talented individual whose responsibilities include sales, customer service, and property management, all rolled into one. Pricing is another obligation…

Self-storage facilities, at first glance, all appear to be the same. The have similar storage units, both within a facility, and between competing facilities. You would think, then, pricing for those units would be similar as well. Interestingly, we have found that there can be differences, and in fact, big differences when it comes to…