Getting Your Price Right: SSA 2022 Fall Conference Presentation

Getting Your Price Right: SSA 2022 Fall Conference Presentation

Forecasting demand sometimes feels like the panacea of all business challenges. If you get your demand right, then everything seems to follow, including getting your price right. In self storage, an interesting opportunity arises. You can determine your rent prices with surprising accuracy by the first week of each month. By then, you can determine…

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What is GPR in the Self Storage Industry? (v2)

Gross Potential Revenue in Self Storage

Gross Potential Revenue (GPR) is a widely used metric used for self-storage real estate investment decisions. While it can be helpful for investment decisions, when it comes to tactical pricing decisions, it is often misused and has led to pricing mistakes by some operators. GPR provides an estimate of the potential revenue for a facility…

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Still Using GPR for Pricing Decisions? Here’s the Math

GPR for Pricing Decisions? A GPR Downside Math Example

In a past blog, we reviewed the definition of Gross Potential Revenue (GPR) and how it provides useful information for evaluating investment decisions. We also highlighted how GPR can provide misleading information when used to support pricing decisions. Here, we present a detailed example of why and how GPR should not be used for pricing.…

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