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Where Psych and Price Don’t Mix
Consider, for a moment, the following example: Mark is a hands-on, operationally minded person in the U.S. with a keen interest in real estate. In fact, he has joined a local real estate investment club. The club researches and “games out” which properties to buy, especially commercial properties. Which is more likely? Mark is a cashier,…
Read MoreAustralAsia’s 2021 Self-Storage Learning Event of the Year
We are happy to announce AustralAsia Self Storage Association’s Learning Event of the Year! This will be a two-day online event, starting on Tuesday, March 9, 2021, 10AM AEDT (Australian Eastern Daylight Saving Time). The online event will allow you to access it conveniently from anywhere in the world. This Learning Event of the Year…
Read MoreVeritec Technology Powers Dynamic Value Pricing In The Self-Storage Industry
Editor’s Note: Since the publication of this blog, VRMS’s Adaptive Good–Better–Best Pricing Technology has been awarded U.S. Patent No. 11,816,613. Good–Better–Best Pricing is also known as Value Pricing. A typical self-storage facility has many storage units within a unit type—for example, 10×10 climate control, ground floor—that are usually thought of as being the same. In…
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