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Common misperceptions When it comes to understanding or anticipating customer needs, we often assume we know more than we do. Common misperceptions in the self-storage industry include: If rents are raised above the street rate or by more than a certain percentage, my customers will move out. All my competitors are lowering their prices, so…

Consider, for a moment, the following example: Mark is a hands-on, operationally minded person in the U.S. with a keen interest in real estate. In fact, he has joined a local real estate investment club. The club researches and “games out” which properties to buy, especially commercial properties. Which is more likely? Mark is a cashier,…

We are happy to announce AustralAsia Self Storage Association’s Learning Event of the Year! This will be a two-day online event, starting on Tuesday, March 9, 2021, 10AM AEDT (Australian Eastern Daylight Saving Time). The online event will allow you to access it conveniently from anywhere in the world. This Learning Event of the Year…