Archive for March 2021

Common misperceptions When it comes to understanding or anticipating customer needs, we often assume we know more than we do. Common misperceptions in the self-storage industry include: If rents are raised above the street rate or by more than a certain percentage, my customers will move out. All my competitors are lowering their prices, so…

Consider, for a moment, the following example: Mark is a hands-on, operationally minded person in the U.S. with a keen interest in real estate. In fact, he has joined a local real estate investment club. The club researches and “games out” which properties to buy, especially commercial properties. Which is more likely? Mark is a cashier,…