Archive for July 2023
Can Anchoring Bias Affect Pricing Decisions?
The term “Anchoring Bias” refers to a phenomenon that behavioral economists have long studied. We tend to place too much attention on the first piece of information we see. This is due to a powerful, yet subtle cognitive bias known as anchoring bias. It’s possible that information isn’t even relevant to the subject at hand.…
Read MorePatent Coming: Good, Better, Best, Pricing
We are incredibly excited to announce that Veritec Solutions will soon be granted a U.S. patent to our Dynamic Differentiated Value Pricing system. This is otherwise known as self-storage “Good, Better, Best Pricing”. In particular, the patent will apply to the Value Pricing module of our flagship product, VRMS. What is Good, Better, Best Pricing?…
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