What is GPR in the Self Storage Industry? (v2)

Gross Potential Revenue in Self Storage

Gross Potential Revenue (GPR) is a widely used metric used for self-storage real estate investment decisions. While it can be helpful for investment decisions, when it comes to tactical pricing decisions, it is often misused and has led to pricing mistakes by some operators. GPR provides an estimate of the potential revenue for a facility…

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Still Using GPR for Pricing Decisions? Here’s the Math

GPR for Pricing Decisions? A GPR Downside Math Example

In a past blog, we reviewed the definition of Gross Potential Revenue (GPR) and how it provides useful information for evaluating investment decisions. We also highlighted how GPR can provide misleading information when used to support pricing decisions. Here, we present a detailed example of why and how GPR should not be used for pricing.…

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Occupancy Adjusted New Customer Move-Ins

Occupancy Adjusted New Customer Move-Ins

In a previous blog, we talked about measuring new customer move-ins in revenue per square foot. Here, we take another look at this KPI, but as it relates to existing occupied unit percentages. Utilizing this relationship, we have another way of ascertaining whether we should be pricing new customer rents in in a more profitable way.

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