Posts by Warren Lieberman

Common misperceptions When it comes to understanding or anticipating customer needs, we often assume we know more than we do. Common misperceptions in the self-storage industry include: If rents are raised above the street rate or by more than a certain percentage, my customers will move out. All my competitors are lowering their prices, so…

In a previous blog, we highlighted a few of the vastly differing, and often confusing, state regulations restricting price increases during a state of emergency. So, how should self-storage operators proceed with an active pricing strategy in such an unprecedented business environment? Before addressing that question, we would like to pause to recognize that the…

The current health crisis has dramatically changed the way self-storage operators need to conduct business. A myriad of differing state pricing regulations has made it difficult for self-storage operators with stores in multiple states to manage prices and rent increases. All the while, business expenses continue unabated. Broadly speaking, self-storage operators have adopted one of…