We often think of pricing as representing the value of any given product or service. In many instances, this is true, and we make buying decisions based on whether a product or service is worth the price. We may find it difficult to imagine, but how an offering is priced may also influence our buying…

Check out this video presentation by Dr. Warren Lieberman as he discusses dynamic value pricing (“dynamic differentiated pricing”) in the Self Storage industry. This talk is part of the INFORMS Practice Section series on advancing the practice of analytics, operations research, and management science. INFORMS is the leading international association for professionals in operations research,…

Join Dr. Warren Lieberman, President of Veritec Solutions, at his thought-provoking talk about how customer psychology impacts pricing decisions. Warren will be speaking at the Self Storage Association’s (SSA) 2021 Fall Conference and Trade Show, on Thursday, September 9th. The Conference will be held at the MGM Grand in Las Vegas. Warren’s talk will be…