In a previous blog, we discussed the importance of convenience and how it often drives our everyday decisions. Of course, what constitutes convenience varies significantly for different self-storage customers. And it can often be difficult to guess what convenience means for any particular customer without understanding the reasons driving their purchase. For the self-storage customer, convenience…

Evan Williams, a co-founder of Twitter, once famously implied that convenience decides everything. This is in reference to, understandably, the Internet. He said, “The internet makes human desires more easily attainable. In other words, it offers convenience.” He further adds, “…Convenience on the internet is basically achieved by two things: speed, and cognitive ease.” Williams…

The self storage industry is becoming increasingly competitive with each passing year. Whether you’re a small facility owner or REIT, competing in today’s market is challenging for everyone. There are many ways to combat the competition, however, and staying up to date with competitive pricing is one of them. In the economic downturn of 2008,…