We are pleased to announce that Dr. Warren Lieberman, President of Veritec Solutions, will moderate an expert revenue management panel at the Self-Storage Association of Michigan’s (SSAM) Regional Knowledge Summit. The panel will cover best practices for pricing strategies, sales forecasting, and customer retention. The Summit will be on Wednesday, May 22, 2024 at the…

Do you have preconceived notions of how something should be? We all do, and sometimes we are not even aware of them. Behavioral economists, academics, and psychologists have performed intriguing work to uncover the unique, frequently unconscious biases that lead to suboptimal, or even poor, decisions. By extension, confirmation bias may also affect rent pricing…

The term “Anchoring Bias” refers to a phenomenon that behavioral economists have long studied. We tend to place too much attention on the first piece of information we see. This is due to a powerful, yet subtle cognitive bias known as anchoring bias. It’s possible that information isn’t even relevant to the subject at hand.…