We have all seen the headlines. We even “feel” the headlines. Inflation in September 2022 was hotter than expected, at 8.2% over last September. According to the Federal Reserve, the central bank of the United States, “Inflation is the increase in the prices of goods and services over time. Inflation cannot be measured by an increase in the cost …

Forecasting demand is a key element of getting your price right to generate greater revenues and profits. But where to start? And how should the forecasts be used? For many self-storage stores, there is a surprising amount of “periodicity” and regularity in the way that move-ins occur during each month. Even without sophisticated methods, you…

Gross Potential Revenue (GPR) is a widely used metric used for self-storage real estate investment decisions. While it can be helpful for investment decisions, when it comes to tactical pricing decisions, it is often misused and has led to pricing mistakes by some operators. GPR provides an estimate of the potential revenue for a facility…