In a past blog, we reviewed the definition of Gross Potential Revenue (GPR) and how it provides useful information for evaluating investment decisions. We also highlighted how GPR can provide misleading information when used to support pricing decisions. Here, we present a detailed example of why and how GPR should not be used for pricing.…

In a previous blog, we talked about measuring new customer move-ins in revenue per square foot. Here, we take another look at this KPI, but as it relates to existing occupied unit percentages. Utilizing this relationship, we have another way of ascertaining whether we should be pricing new customer rents in in a more profitable way.

In a previous blog, we talked about understanding new customer move-ins. But what about when customers move out? This “flip side” key performance index (KPI) is equally important to understand because it is about losing customers. Analyzing similar data as in our prior move-in focused blog, we consider a self-storage operator who has experienced relatively…