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The Power of Data: What About Customer Move-Outs?
In a previous blog, we talked about understanding new customer move-ins. But what about when customers move out? This “flip side” key performance index (KPI) is equally important to understand because it is about losing customers. Analyzing similar data as in our prior move-in focused blog, we consider a self-storage operator who has experienced relatively…
Read MoreThe Power of Data: Understanding New Customer Move-Ins
In a past blog, Key Performance Indicators (KPIs), we highlighted an example where a self-storage operator experienced relatively stable occupancy for the past 18 months. We highlighted several core KPI’s of especially strong interest based on revenue per square foot. Revenue per square foot (when based on total square feet of a facility) is often…
Read MoreIASSA Presentation: Revenue Management in Turbulent Times
So much has happened during the past few years to change the world we know. How has this changing and unsettling backdrop affected your self-storage pricing and revenue management practices? How has it changed the practices of industry leaders? Although it has become somewhat of a cliché to say it, technology is pushing the industry…
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